HBO Max Merchandise
Hand-lettered and illustrated designs for the streaming platform's official merchandise collection launched prior to the service's debut.
Challenge: Develop innovative premium products for HBO Max employees and partners that showcase the new streaming platform's personality and build excitement for the new platform internally while establishing a distinct visual identity separate from traditional HBO branding.
Working closely with the SVP of Design and Senior Art Directors, I designed original illustrations, hand-lettering, and logo-branded swag for approximately 200 exclusive products in under four months, including apparel, accessories, and promotional items that celebrated the new streaming service's launch.
Year: 2020
People
Richard Jennings, Senior Vice President of Design
Chihiro Nishihara, Senior Art Director
Becca Sung, Merchandiser
Hats Worn
Illustrator
Product Designer
*Due to legal concerns, projects I worked on such as the merchandise look books, website store, one-sheeters, presentation decks shown to business clients, and any other unreleased product featuring shows or films have been omitted.