Hi, I’m Jenny! (she/her)
A Hong Konger at heart with a soft spot for congee and a knack for untangling messy problems. I build brands, shape strategy, and design systems, always with people at the center.

For 7+ years, I’ve worked from HBO’s in-house design team to nonprofits to freelance gigs in fashion, health, and tech, moving between brand identity, illustration, research, and strategy. I believe good design starts with listening, colour is never just decoration, and every sticky note deserves a chance.

At Margaret Sullivan Studio, I lead community engagement and strategic planning for public spaces nationwide. I turn research into frameworks and design the visionary plans that library systems across the U.S. are now adopting.

Off the clock, I’m bobbing at yet another music gig, reading about the gut microbiome, eating my way through the boroughs, or cheffing it up in my kitchen.

If you fancy working together—whether for a brand, a cause, or something in between—or just feel like waving ‘heyyy’, don’t be shy!

Drop me a line at hello@jennylau.org or connect with me on LinkedIn.