http://www.jennylau.org/animation daily 0.75 2019-04-26 https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1526034275138-2X0DQG29WFC3EW50RBBQ/image-asset.jpeg Animation - New Yorkers' Pet Peeves https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1526034275138-2X0DQG29WFC3EW50RBBQ/image-asset.jpeg Animation - New Yorkers' Pet Peeves https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1521149582590-VL235Y86NDX20JJZ2JA7/IMG_5244.JPG Animation - How To Layer A Slip Dress https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1517703466556-XFPJLHYLVGISCGDWS42O/image-asset.jpeg Animation - Margot https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1526032290613-XHYS05JJEGIVYELQ3WJQ/image-asset.jpeg Animation - New Yorkers' Pet Peeves https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1494893768210-L5Y5LH2QGFYFGYQFGACR/image-asset.jpeg Animation - Facts I Love About Hong Kong https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1471685253416-4EG5DTXS74AVI0B8EJYD/Screen+Shot+2016-08-20+at+5.27.11+PM.png Animation - How To Make Hong Kong-Style French Toast Produced on Adobe Photoshop. November 2015. https://static1.squarespace.com/static/576cd6bce58c62f9837ab4ec/591a43479f7456bde4fea54a/591a4356b3db2b9357e88b88/1494893398261/ Animation https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1556257600797-RRQ4P35O83TEN6QWD1RS/image-asset.jpeg Animation - Prosthetic Love http://www.jennylau.org/design-folder daily 0.75 2023-03-01 http://www.jennylau.org/visual-design daily 0.75 2026-01-18 https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1742776009609-PQVKVULW69UL8RKNQYJ1/image-asset.png Visual Design WOMEN IN CHARGE SUMMIT ’24 Visual identity and promotional campaign for women empowerment nonprofit’s signature conference https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1742776009609-PQVKVULW69UL8RKNQYJ1/image-asset.png Visual Design WOMEN IN CHARGE SUMMIT ’24 Visual identity and promotional campaign for women empowerment nonprofit’s signature conference https://static1.squarespace.com/static/576cd6bce58c62f9837ab4ec/5f60c7dbdc9f13698fd3b86a/640589a10330a263d527f623/1737936730017/ Visual Design - Frameworks in Social Design A series of posters visualizing what I’m most inspired by in the DSI program at SVA https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1678090356166-3X3I8WW1XE3CGKDA2DKR/Fundamentals_SERIES_cover_AdobeExpress.gif Visual Design FRAMEWORKS IN SOCIAL DESIGN Typographic poster series visualizing social design theories and concepts https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1748843224392-I18X6ESPWYN14W60OGAP/image-asset.jpeg Visual Design MORE THAN A LABEL Brand system for a mental health anti-stigma campaign https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1747116535456-6FCWUNNMSIWCA1F6EO1V/image-asset.gif Visual Design LUNAR NEW YEAR GREETINGS Typographic series reimagining traditional Cantonese New Year blessings (拜年) as modern learning tools https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1748843991310-DVBB40AJYWP42SSECT4M/image-asset.jpeg Visual Design KAOS Brand identity for an environmentally-driven online magazine https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1632122875307-DBIQHBH7WL4P02XUN9P8/image-asset.gif Visual Design hi inc. STICKERS Telegram stickers for a not-for-profit financial service https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1610876383822-LYWTEAHN5X14NW959UJN/image-asset.jpeg Visual Design MIND HONG KONG Brand system for a HK-based mental health charity https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1610879678811-2FX3TZOP4G0ZTGE2MLQI/image-asset.gif Visual Design COVID-19 PREVENTION Poster and sticker designs https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1629999923470-T1VPFSKHZVB16OAJ2ZXS/image-asset.gif Visual Design - hi Telegram Stickers Illustration – character and sticker designs for a not-for-profit financial service https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1613391137608-HGK8JUT34KON9BVRH58W/Mason%2BMayes%2Blogo%2Bwhite%2Btext%2B-%2BRGB%2Bmedium%2Bfile.jpg Visual Design MASON-MAYES Brand identity for a fashion boutique store https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1600601985159-3S4C5WY3MDYBSEWYIAA5/image-asset.jpeg Visual Design HBO MAX MERCHANDISE Illustration – hand lettering designs for HBO Max’s latest merchandise https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1600763892639-HAI6OJL739VA48WCK70M/image-asset.gif Visual Design HBO MAX – SHAYLA RIVERA Key art illustrations for an HBO Max Comedy Special https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1600449876457-T2NHWKHYRCZZSK75US66/CloseEnough_Cover.jpg Visual Design HBO MAX – CLOSE ENOUGH GUMMIES Layout concepts for a promotional postcard mailer https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1600437069081-JIFL1KZK5AE5JT4JK0MQ/image-asset.jpeg Visual Design HBO – WHITMER THOMAS Hand-lettered title treatments for the key art of an HBO Comedy Special https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1630233124685-5DM7UR3THM652AFGLW4P/image-asset.jpeg Visual Design HBO / HBO MAX – DIGITAL ASSETS Collection of email designs for internal HBO events https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1600432623734-JUKMJNIUDNP2REBNU7JG/Food.gif Visual Design LEE’S KITCHEN Brand system for a restaurant https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1600500030225-6CBVQQY62XKCAUUACOEI/VDP-Logo-cover.gif Visual Design HBO – VISITING DIRECTORS PROGRAM Logo design concepts for an internal HBO brand https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1600431807708-IM7DPSEMSMID39GPM2OP/Covers.png Visual Design BFA THESIS – RAISE MY VOICE Illustrated book visualizing statistical research about girls and women around the world https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1629904026971-5VSM2PAYF9DEKTOSCO4P/Stickers_cover_3.gif Visual Design - hi Stickers Telegram stickers for a not-for-profit financial service https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1600421428790-SSER4KHL001WA8SZVKTI/Sticker+One+Final.jpg Visual Design ONE GIRL, INC. ‘18 Brand identity for a NYC-based NGO advocating for women’s empowerment https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1593186355620-XJJRGQCY1LXPS14CLGYP/image-asset.jpeg Visual Design NOM WAH TEA PARLOR Illustration for an NYC-based organization promoting urban culture https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1600513885152-WNFDQL4BNTIIDTSR7GOF/image-asset.gif Visual Design A WINVIAN FAIRYTALE Illustrated book https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1600357721053-VMK0NGOU95BUF50YJ5Y9/Pet-peeves-Intro.gif Visual Design NEW YORKERS’ PET PEEVES Rotoscope animation about New Yorkers’ pet peeves https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1560232221228-YJ5ODFUIBJCTI5NBSSHM/Spread+mockup.jpg Visual Design FORGOTTEN Illustration for Parsons School of Design’s annual senior journal celebrating illustration graduates https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1600358668712-FRT3AJFT7I1HNKBVKBA8/IMG_5245.JPG Visual Design HOW TO LAYER A SLIP DRESS Stop-motion animation using illustrated paper cutouts https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1629894749531-B7KWP4I1E6FG65ML08ZO/Stickers_cover.gif Visual Design - hi Stickers Telegram stickers for a not-for-profit financial service https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1629882397657-M5E3A3VQZXK9JHAGOH0E/image-asset.gif Visual Design - hi Stickers Telegram stickers for a not-for-profit financial service https://static1.squarespace.com/static/576cd6bce58c62f9837ab4ec/5f60c7dbdc9f13698fd3b86a/5f60c7e8e0df8b75f2fd0355/1600178152624/ Visual Design https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1629874392248-FEXMABM0NWXWDIICXSGD/image-asset.png Visual Design - hi inc. 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https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1742177002779-QZOBR4VV2YTD4GS1OYVR/image-asset.gif Research + Strategy MFA THESIS – NOURISHING ROOTS A wellness and storytelling tool co-designed with community members and health advocates of the US Chinese diaspora https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1742177002779-QZOBR4VV2YTD4GS1OYVR/image-asset.gif Research + Strategy MFA THESIS – NOURISHING ROOTS A wellness and storytelling tool co-designed with community members and health advocates of the US Chinese diaspora https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1773206733722-YD1WKPG8Q4FIZB4D0BPB/KCPL+Plan_Cover+MU.png Research + Strategy KANSAS CITY PUBLIC LIBRARY – STRATEGIC PLAN Envisioning KCPL's role as a catalyst for opportunity, learning, and civic engagement https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1773206854257-1OVMWQN02XEYWHCFTWEJ/image-asset.png Research + Strategy SAN JOSÉ PUBLIC LIBRARY – FACILITIES & CUSTOMER EXPERIENCE PLAN 20-year facilities roadmap co-designed with SJPL to guide systemwide investment and cultural placemaking https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1742183277738-1FX4UDE5PJV6H5FGJBL4/FG_Cover.png Research + Strategy FOR GOOD PGH – BRAND STRATEGY Developing a cohesive brand message with Braddock, PA residents for a grassroots nonprofit https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1742863298699-J8TICWOIEYR4NIP03ZKK/OG_Cover.png Research + Strategy ONE GIRL, INC. – BRAND STRATEGY Co-designing mission, vision, and values to strengthen organizational identity for a nonprofit https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1742181422797-R47D13ZEO0HPGJLJTR11/Chinese+Elderly+Community+Support.png Research + Strategy CHINESE ELDERLY COMMUNITY SUPPORT Research with NYC Chinese seniors to understand and address social isolation through design methodologies http://www.jennylau.org/selected-work daily 0.75 2025-12-25 https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1742266828037-0YTJAF1HTUNWKJT2HAL9/image-asset.gif Selected Work MFA THESIS – NOURISHING ROOTS Brand Identity, Editorial Design, Illustration, Design Research, Systems Mapping, Strategy, Co-Design, Facilitation https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1742266828037-0YTJAF1HTUNWKJT2HAL9/image-asset.gif Selected Work MFA THESIS – NOURISHING ROOTS Brand Identity, Editorial Design, Illustration, Design Research, Systems Mapping, Strategy, Co-Design, Facilitation https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1742273268150-5R12E0PVX8IFVY9U7I5U/Cover_SW.gif Selected Work HBO / HBO MAX – THE COLLECTION Graphic Design, Illustration, Logo Design https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1742862873312-6VJP448TR9GAQGT913QT/Guidelines_All_MU.jpg Selected Work MORE THAN A LABEL Logo Design, Brand Guidelines, Deck Design https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1766695329340-RTIOHT5SQD4H977U02AR/Selected+Work_Cover.png Selected Work WOMEN IN CHARGE SUMMIT ’24 Brand Identity, Illustration, Social Media Content Creation https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1743962025353-RAK27UGSM38FMVS3D0ZI/Cover_SW.png Selected Work FOR GOOD PGH Brand System, Visual Identity, Design Research, Co-Design, Facilitation http://www.jennylau.org/hbo-max daily 0.75 2025-12-25 https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1742275629000-XQR7IYCE609BP56HY3YV/Cover_SW_1.png HBO MAX HBO MAX SWAG Illustration – hand lettering designs for HBO Max’s latest merchandise https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1742275629000-XQR7IYCE609BP56HY3YV/Cover_SW_1.png HBO MAX HBO MAX SWAG Illustration – hand lettering designs for HBO Max’s latest merchandise https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1742274783257-C9VQKQLJKC4HJRSLSNL2/Teal-back.gif HBO MAX SHAYLA RIVERA KEY ART Illustrations for an HBO Max Comedy Special https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1742274558468-KMYH3XD151HIKY9A5KV5/Close+Enough_Cover.jpg HBO MAX CLOSE ENOUGH GUMMIES Layout concepts for a promotional postcard mailer https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1742274646993-GFS3HQF4FTWUMQO4FNT0/Whitmer+Thomas+TT+Cover-01.jpg HBO MAX WHITMER THOMAS Hand-lettered title treatments for the key art of an HBO Comedy Special https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1742274518098-2D8Y62X9ZG1M9AAWM92I/image-asset.jpeg HBO MAX DIGITAL ASSETS Collection of email designs for internal HBO events https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1742274870546-P8VA1Q60I7LFVIQ9362R/VDP-Logo-cover.gif HBO MAX VISITING DIRECTORS PROGRAM Logo design concepts for an internal HBO brand http://www.jennylau.org/one-girl daily 0.75 2025-11-24 https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1763953844255-0T13JNNIUBU6F1RS8QKO/Selected+Work_Cover.png One Girl WOMEN IN CHARGE SUMMIT – 2024 Visual identity and promotional campaign for women empowerment nonprofit’s signature conference https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1763953844255-0T13JNNIUBU6F1RS8QKO/Selected+Work_Cover.png One Girl WOMEN IN CHARGE SUMMIT – 2024 Visual identity and promotional campaign for women empowerment nonprofit’s signature conference https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1763953913536-KMQ4CDDQ7TV9MMAMUUVZ/Cover.jpg One Girl BRAND STRATEGY – 2024 Co-designing mission, vision, and values to strengthen nonprofit’s organizational identity https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1763953968482-EO3SWQSPZE4ZSDJ44P70/OG-Stickers_MU_.gif One Girl BRAND IDENTITY – 2018 Illustration, Brand collateral, Social media, http://www.jennylau.org/home-combined-1 daily 0.75 2026-03-11 https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1773121020461-ND3E5GQRTBP0PKH9MNPD/image-asset.png Home - Combined KANSAS CITY PUBLIC LIBRARY – STRATEGIC PLAN Collective vision developed through community-driven engagement to reimagine KCPL's role as a catalyst for opportunity, learning, and civic engagement across Greater Kansas City https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1773121020461-ND3E5GQRTBP0PKH9MNPD/image-asset.png Home - Combined KANSAS CITY PUBLIC LIBRARY – STRATEGIC PLAN Collective vision developed through community-driven engagement to reimagine KCPL's role as a catalyst for opportunity, learning, and civic engagement across Greater Kansas City https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1773119716117-OAFZON3PPMX35D9QICGH/King-Illustrations_Cover.gif Home - Combined SAN JOSÉ PUBLIC LIBRARY – FACILITIES & CUSTOMER EXPERIENCE PLAN 20-year facilities roadmap co-designed with SJPL to guide systemwide investment and cultural placemaking across one of the nation's most diverse cities https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1742183679494-74UXBDJPEGYQMLQ51WBG/Cover.gif Home - Combined MFA THESIS – NOURISHING ROOTS Wellness and storytelling tool co-designed with community members and health advocates of the US Chinese diaspora https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1742776009609-PQVKVULW69UL8RKNQYJ1/Poster_MU.png Home - Combined WOMEN IN CHARGE SUMMIT ‘24 Brand identity for nonprofit’s signature conference https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1678090356166-3X3I8WW1XE3CGKDA2DKR/Fundamentals_SERIES_cover_AdobeExpress.gif Home - Combined FRAMEWORKS IN SOCIAL DESIGN Typographic poster series visualizing social design theories and concepts https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1768757631239-HA52RXF1J5OLAJ365NDL/Cover.jpg Home - Combined ONE GIRL, INC. – BRAND STRATEGY Co-designing mission, vision, and values to strengthen organizational identity for a nonprofit https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1768757534475-E244NV6XP6ZQIN780EQS/FG_Cover.png Home - Combined FOR GOOD PGH – BRAND STRATEGY Developing a cohesive brand message with Braddock, PA residents for a grassroots nonprofit https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1768756252415-21Z2Z203FSOHETB3AJMV/Cover_SW.gif Home - Combined HBO MAX MERCHANDISE Illustration – hand lettering designs for HBO Max’s latest merchandise https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1768757690224-T4C2Z6CSRLZMELNM023W/Chinese+Elderly+Community+Support.png Home - Combined CHINESE ELDERLY COMMUNITY SUPPORT Research with NYC Chinese seniors to understand and address social isolation through design methodologies https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1629882397657-M5E3A3VQZXK9JHAGOH0E/hi_TelegramStickers_Cover.gif Home - Combined hi inc. STICKERS Telegram stickers for a not-for-profit financial service https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1748843224392-I18X6ESPWYN14W60OGAP/Logo_MU.jpg Home - Combined MORE THAN A LABEL Brand system for a mental health anti-stigma campaign https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1747116535456-6FCWUNNMSIWCA1F6EO1V/Flashcards.gif Home - Combined LUNAR NEW YEAR GREETINGS Typographic series reimagining traditional Cantonese New Year blessings (拜年) as modern learning tools https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1748843991310-DVBB40AJYWP42SSECT4M/Logo_MU.jpg Home - Combined KAOS Brand identity for an environmentally-driven online magazine https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1610879678811-2FX3TZOP4G0ZTGE2MLQI/Sticker_Gif.gif Home - Combined COVID-19 PREVENTION Poster and sticker designs https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1763953968482-EO3SWQSPZE4ZSDJ44P70/OG-Stickers_MU_.gif Home - Combined ONE GIRL, INC. ‘18 Brand identity for a women’s empowerment NGO https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1768755055656-GVFOAHH0CNPRQERRNAVD/mind.jpg Home - Combined MIND HONG KONG Brand system for a HK-based mental health charity https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1768755133324-6PP5Q11RA0YPJO69B9OI/BU_MU_2.jpg Home - Combined MASON-MAYES Brand identity for a fashion boutique store https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1768755644413-NWIE4QYP18TJ6NL6FYGI/Covers_Prints.gif Home - Combined BFA THESIS – RAISE MY VOICE Illustrated book visualizing statistical research about girls and women around the world https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1768756401427-XYD5Z2P2BBAP8SOG7Z22/Teal-back.gif Home - Combined HBO MAX – SHAYLA RIVERA Key art illustrations for an HBO Max Comedy Special https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1768756492386-Y3JREU5WSZ9TAH1S6LL7/CloseEnough_Cover.jpg Home - Combined HBO MAX – CLOSE ENOUGH GUMMIES Layout concepts for a promotional postcard mailer https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1768756543968-BTUUW75738CFYWFOIYXN/HBO_Evites_Cover.jpg Home - Combined HBO / HBO MAX – DIGITAL ASSETS Collection of email designs for internal HBO events https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1768756896785-4V11JFS9DF29DRZJZ9F7/Whitmer+Thomas+TT+Cover-01.jpg Home - Combined HBO – WHITMER THOMAS Hand-lettered title treatments for the key art of an HBO Comedy Special https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1768756934888-I6CIHGMO8TT5SWKAWXMC/VDP-Logo-cover.gif Home - Combined HBO – VISITING DIRECTORS PROGRAM Logo design concepts for an internal HBO brand https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1768756992760-H25VHLZRWZA071L5DAXZ/Crop+1+2.jpg Home - Combined NOM WAH TEA PARLOR Illustration for an NYC-based organization promoting urban culture https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1768757271350-06R24GBBFE7P0A5YXKSG/winvian+fairytale+cover+gif.gif Home - Combined A WINVIAN FAIRYTALE Commissioned illustrated book https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1768757371770-ID3AUM1C3JP6FNDNQTRO/Spread+mockup.jpg Home - Combined FORGOTTEN Illustration for Parsons School of Design’s annual senior journal celebrating illustration graduates https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1768757421137-GJJTWBO7H9YF9OLS8KYU/Pet-peeves-Intro.gif Home - Combined NEW YORKERS’ PET PEEVES Rotoscope animation about New Yorkers’ pet peeves https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1768757456996-XYH1LCJ3MQCU0YKVHRUN/Slip-Dress-Intro.gif Home - Combined HOW TO LAYER A SLIP DRESS Stop-motion animation using illustrated paper cutouts http://www.jennylau.org/contact daily 0.75 2016-06-24 http://www.jennylau.org/onegirl daily 0.75 2026-01-31 https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1610211116089-STI9Q77ZDAXFO74Q27AZ/Screenshot+2021-01-05+at+11.31.47+PM.png One Girl - '18 Rebrand https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1600361024557-L8SRXC5GWF1Y5JCGB5GL/Business-Cards.gif One Girl - '18 Rebrand https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1600402728936-CE6RYPPW29E4ZBR2TLJS/IG+Inspo+MU.jpg One Girl - '18 Rebrand https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1600407696469-N05WCV1EIQ5DHW7O4WWV/IG-Story-1.gif One Girl - '18 Rebrand https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1600407565699-57U8LP96CL1FOQU3SBC6/IG-Story-2.gif One Girl - '18 Rebrand https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1600410185411-R9J3P2YWF49L3X3ZCHRW/image-asset.jpeg One Girl - '18 Rebrand https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1600412998952-HGWE2XH6VDXOMO4Q9AW8/IG+MU.jpg One Girl - '18 Rebrand https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1600421214840-5V42UNVRZLISJ7PV2I4T/wic+cover.jpg One Girl - '18 Rebrand https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1600421476155-CFSETUJU98J5VU80ILTP/OG-Stickers_MU_.gif One Girl - '18 Rebrand https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1556250551881-3PS6143BLRB07VXISYFW/WIC+2018+Save+The+Date+Final.jpg One Girl - '18 Rebrand https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1556250553170-OL3RMTTM1SGXOEPTOHOC/WIC+IG+Post+2.jpg One Girl - '18 Rebrand https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1556250553712-RIWGYFB0UXCS4WIG12BN/WIC+IG+Post+3.jpg One Girl - '18 Rebrand https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1600416238621-UCG5LDAIFZ75BHXWUG97/Book-Spread.gif One Girl - '18 Rebrand http://www.jennylau.org/lew daily 0.75 2020-09-21 https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1560222801649-7AVSLT6I4QYKJHEGYG11/Vinyl+Record+PSD+MockUp.jpg Lewloh https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1560222815814-VNEYOX8Y8V3W5OTD6O7N/Vinyl+Record+PSD+MockUp+back.jpg Lewloh https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1560223155685-AJIVB4HKBIRW7P7NKLK5/Vinyl+Record+PSD+MockUp+2.jpg Lewloh https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1600428875362-M0L1JZF7N4XE4STX43O6/LEW_ENFJ+Covers+2.jpg Lewloh https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1600428890818-JH4XPE7IPT8SV235KR8C/LEW_ENFJ+Covers.jpg Lewloh http://www.jennylau.org/nuvoices daily 0.75 2022-03-30 https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1600685299139-5KWU7Y6KM63BLPNN10SW/NuVoices.jpg NuVoices https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/8c42034a-4628-4b95-b1a1-1bb0c6609dbc/Old-New+Logo-01.jpg NuVoices - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1600686766911-ADNQL4HC8KFLVILURRZ9/Hanging+Wall+Sign+MockUp+5.jpg NuVoices https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1600681607254-69XI8URYUSP59QZBQWC3/Sketches.jpg NuVoices http://www.jennylau.org/visualdesign daily 0.75 2026-03-10 http://www.jennylau.org/raisemyvoice daily 0.75 2025-12-25 https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1d531692-1bac-48e9-93f9-2a1117e5b43e/Covers.png Raise My Voice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/48167dae-a31d-4765-a858-9d6206e19280/Spread+2.png Raise My Voice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1742335560232-P7I95KQRFSTO6ZC1F1Q0/Spread+1.png Raise My Voice https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1742335574679-3M55I6YSRNQRKEFM89KW/Spread+2.png Raise My Voice https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1631120215671-10UEKBGM1DCQY8N09IS2/Spread+3.png Raise My Voice https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1600431152330-NPVLS6KCG2H5D0ZY9A0N/Spread+4.jpg Raise My Voice https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1600431156700-CFY87WGCTZM8DS0Q95CU/Spread+5.jpg Raise My Voice https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1600431166035-1T46CRF04QK1B0UK8XPX/Spread+6.jpg Raise My Voice https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1631120269978-560SYH6P6DPKR5XSI7TH/Spread+7.png Raise My Voice https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1600431187947-1VR9HR04K2DHUOWHDYB4/Spread+8.jpg Raise My Voice https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1742335428048-FUOT2QPR40QCBA2VMS1B/Spread+9.png Raise My Voice https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1631120298310-G96GPTBN6PL84LEJSSC3/Spread+10.png Raise My Voice 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Growing Demographic Needs NYC's Chinese immigrant population is more than twice that of the U.S. overall, with seniors facing unique challenges including the highest poverty rate (30%) among API immigrants and the highest share of limited English proficiency (76% https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/c7a52b3a-203f-4776-9302-3408b0afd591/chinese+exclusion+act.png Chinese Elderly Community Support - Make it stand out 2. Historical Context of Barriers East Asian immigrants have faced systemic challenges since the Chinese Exclusion Act of 1882, with persistent issues of racism, violence, and prejudice continuing to impact community trust and access to services. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/d9a9731e-386f-456d-9996-f674878b09af/esther+yang+for+AsAm+News.png Chinese Elderly Community Support - Make it stand out 3. Model Minority Impact The persistent cultural misconception that stereotypes Asian Americans as inherently successful and problem-free has led to overlooked needs and insufficient support systems for struggling community members. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/0eaa778e-14c6-4a3a-95da-52cff85d7a52/Screenshot+2025-02-10+at+2.25.56+PM.png Chinese Elderly Community Support - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/789dfa48-87ed-4fc5-b4db-883e072c05ab/Screenshot+2022-12-09+at+1.32.52+AM.png Chinese Elderly Community Support - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/465ae80e-2bd3-4ee7-b945-191987bc3e28/Screenshot+2022-12-09+at+1.37.46+AM.png Chinese Elderly Community Support - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/ada20eb6-b1fb-433c-81a4-3e3284d43226/Interview+Qs+on+Phone.jpg Chinese Elderly Community Support - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/16b7a96a-248e-42d1-a9c1-d8586dbf138f/interviews+quote+mapping.png Chinese Elderly Community Support - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/b5ad3a54-142d-4a41-b8af-971d358988ca/DESIGN+PROBE+1.png Chinese Elderly Community Support - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/4532e717-effc-4351-be72-4f6137454c25/probe+1+results+2.png Chinese Elderly Community Support - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/ea7553d5-22d7-4de5-b9bc-2a550438650d/probe+1_frequency+graph.png Chinese Elderly Community Support - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/c0e4b5d4-2bcd-4f3e-9a25-f3aa249dc32f/Design+Probe+2.png Chinese Elderly Community Support - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/86984cc1-a681-4a56-bade-512d1a4bb603/synthesis+1.png Chinese Elderly Community Support - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/80227af3-47c1-44c4-bdf7-41e21e628269/synthesis_program+framework.png Chinese Elderly Community Support - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/864b1f2d-8386-4511-b03b-c1cce1606d21/synthesis_extended+stakeholders.png Chinese Elderly Community Support - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/2f6ab98d-2dda-45c5-9089-16d5f6871b76/CoreProject_2022_JennyxMaggie_Final_DisruptivexMapping_25.jpg Chinese Elderly Community Support - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.jennylau.org/for-good-pgh daily 0.75 2026-01-27 https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1738009826371-CWOA4K9YHSUMERS75P5J/ForGoodxDSI_FINALPresentation.028.jpeg For Good PGH https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1682538174802-PV3S6OC4R80Y9ZDNTJTO/ForGoodxDSI_FINALPresentation.027.jpeg For Good PGH https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/9733f24e-4a4a-4b11-bc4a-4a047beb400a/Screenshot+2023-04-26+at+3.24.07+PM.png For Good PGH - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/545a77c7-223c-4c3f-af95-3db5d1e2e2d6/Discovery+Phase.png For Good PGH - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/b7033cf8-27e8-4abb-9827-cc955a6b7719/IMG_5077+2.png For Good PGH - Make it stand out 1. SEVERE POPULATION DECLINE Braddock's population plummeted from 21,000 in 1920 to under 2,000 today, reflecting industrial decline's devastating impact. The continuing 2.69% annual decrease signals ongoing economic and community instability. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/75e62f4f-1d94-4bf3-bb91-79f2aca77cc1/IMG_3832+2.png For Good PGH - Make it stand out 2. HIGH POVERTY RATE AMONG BLACK POPULATION 70% of Braddock's 1,589 residents are Black or African American, with nearly 40% living below the poverty line. Many are single mothers, families experiencing food insecurity, or individuals struggling with addiction, highlighting the critical need for accessible community support systems. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/0ac07c85-30fe-43bf-8f86-58bc2ef7e826/IMG_5202+2.png For Good PGH - Make it stand out 3. STRONG HISTORY OF COLLECTIVE ACTION Despite economic challenges, Braddock has consistently demonstrated resilience through community organizing and mutual aid initiatives. This legacy of collective action informed our approach to community-centered brand development. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/987a1b7f-bf47-4166-8ac2-67bc085946c1/mission.png For Good PGH - Make it stand out 1. OUTDATED MISSION STATEMENT The existing mission statement failed to capture For Good's current scope of work and impact. Website content contained outdated initiative information, making it difficult for stakeholders to understand their current activities and achievements. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/f09e300a-4feb-4854-b8f6-e67e89864569/values+alignment.png For Good PGH - Make it stand out 2. INCONSISTENT VALUE EXPRESSION Only 2 of 4 programs demonstrated diversity & inclusivity, and 1 expressed accessible giving. This misalignment weakened For Good's ability to communicate their core values. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/66c14e70-f953-48be-8a25-9bb2bae780d0/IMG_5487+2.png For Good PGH - Make it stand out 3. FRAGMENTED PROGRAM NARRATIVE While each initiative effectively responded to community needs, For Good lacked a clear framework for communicating how their various programs work together. This made it harder to demonstrate their collective impact and secure resources for growth. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/7b4bad2b-8b4f-4035-9e9c-f24f6b446f6f/worksheets.png For Good PGH - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/9831ec57-5765-4d90-bb5b-6fb8c93f23fd/worksheet+synthesis.png For Good PGH - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/84762f0f-5b1f-4469-b2a5-4ca6e402b0d3/Brand+visioning.png For Good PGH - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/47197521-d7bd-413b-bc97-990fdfa383c5/%E2%80%8Ebrand+vision+synthesis.%E2%80%8E001.png For Good PGH - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/9b54be9f-956b-4e4f-aa00-c911a96a7435/workshop+4.png For Good PGH - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/f58ec6ef-f66d-481f-a72f-05d0c34a3425/IMG_4865.png For Good PGH - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/e88079c7-c691-4194-90ac-42df82d72ebb/workshop+5.png For Good PGH - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/bb7c0274-316e-441a-ae01-6b164379880d/workshop+1.png For Good PGH - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/28db8e71-3585-4520-8e47-86f7d55d4ea7/workshop+3.png For Good PGH - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/423842d7-0e53-4c7a-a038-e81f3fff78d0/workshop+6.png For Good PGH - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1164205a-33e4-41ab-a59e-d0e2c5a89902/%E2%80%8Ecomm+workshop+synthesis.png For Good PGH - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/5f7b4407-bda5-4355-8eb4-4498f4ec01d7/comm+workshop+sythesis+2.png For Good PGH - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/27797dcb-0b2d-46c3-a4c8-21cd31f4c40f/mission%2Bvalues.png For Good PGH - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/626f6161-bcb2-4d33-a546-64436742460b/community+voice_all_2.png For Good PGH - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/7e53bea6-50a4-4b79-b155-51d11733f0d2/IG_old.png For Good PGH - Make it stand out Before rebrand https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/d00f061b-7cef-4312-8180-44e91d3a9c91/IG_New.png For Good PGH - Make it stand out After rebrand https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/d72e8b41-30d0-44ad-ba0a-541c0ebb4dfc/presentation+templates.png For Good PGH - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/81c838a4-3709-477f-98a4-a7d428f4bd2f/FG_VisualIdentity_OneSheeter.jpg For Good PGH - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/ea2692d9-f920-405f-ad49-ec4a8f52f1b0/FG_BrandIdentityProposal_v3.jpg For Good PGH - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/9c048f1a-4697-4fc2-b868-03734a6342fc/self-care+toolkit+book.png For Good PGH - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/5113bb80-189d-4243-bdf2-7e21174c0566/impact+guide.png For Good PGH - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/8ef5f736-9f80-4980-a0cd-0da0bb7d4ea9/PXL_20230401_155504650.jpg For Good PGH - Make it stand out This project was made possible by the incredible trust and vulnerability shared by For Good's team and the Braddock community. We are deeply grateful for their willingness to welcome us into their space, participate in our activities, and collaborate in building this project together. As designers working with communities that have experienced significant trauma - from gun violence to addiction to extreme poverty - we carry a profound responsibility. Many community members shared deeply personal stories of loss, struggle, and resilience. Their openness in sharing these experiences, despite the weight they carry, speaks to both their strength and their hope for positive change. We acknowledge this privilege of their trust and the importance of using design not as a tool for extraction, but as a means for genuine community empowerment. http://www.jennylau.org/new-page-1 daily 0.75 2026-03-10 http://www.jennylau.org/nourishing-roots daily 0.75 2026-01-27 https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1ba2287e-454f-453f-a86a-0b7d6dbc4875/Lau_ThesisThumbnail_DSI+Site.jpg Nourishing Roots - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/253466aa-0780-4307-a168-8f6ee9dcd206/NR_Cover.png Nourishing Roots - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/74e5e7e6-bbfa-4493-8eb2-297d9d222a26/Book+spread_Reduced_LR.gif Nourishing Roots - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/fa1dfa82-8c26-498b-8192-fba0cb8e3a2f/%E2%80%8Ewhat%27s+that+smell.%E2%80%8E001.png Nourishing Roots - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1b634976-4c5d-4b22-99fc-003dc9659209/sense+of+belonging.png Nourishing Roots - Make it stand out DEMOGRAPHIC & HEALTH RESEARCH I began by examining the growing Asian American population in the U.S., which now accounts for 6% of the population (over 21.1 million people), making it the fastest-growing racial or ethnic group in the country. In New York City alone, there are over 600,000 Chinese Americans, representing roughly 9% of the city's population. Despite this demographic growth, Asian Americans often report feeling like "perpetual foreigners," citing experiences of discrimination, a rise in anti-Asian hate crimes, persistent stereotypes, and lack of representation. This sense of dislocation creates complex pressures around cultural assimilation and preservation, particularly evident in food practices. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/10b28037-3326-4500-8dbb-1a36e85d9781/74%25+white+dietitians.jpg Nourishing Roots - Make it stand out HEALTH EQUITY ANALYSIS My research revealed significant health disparities affecting Asian Americans, including higher rates of certain chronic diseases, mental health stigma, and barriers to accessing culturally competent healthcare. These disparities are often overlooked due to the "model minority" myth and a lack of disaggregated data for Asian subgroups. A particularly alarming statistic emerged: 74% of dietetics practitioners are non-Hispanic white, highlighting a systemic lack of diverse perspectives in nutrition care. This representation gap directly impacts the cultural relevance of nutrition guidance provided to diverse communities. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/ff0ddf46-77e1-4b6a-be4c-66a36d4b2f31/headlines.png Nourishing Roots - Make it stand out CULTURAL FOOD SIGNIFICANCE Racism and Western-centric perspectives have created harmful stereotypes about cultural foods, directly impacting the relationship between diaspora communities and their culinary heritage. Many AAPI individuals report experiences of food shame—feeling embarrassed about bringing traditional dishes to school or work for fear of being labeled as "weird" or "smelly." Media headlines also illustrate how traditional ingredients and staples like MSG and white rice are frequently demonized. The phenomenon extends beyond individual ingredients to entire cultural food systems. While Mediterranean diets receive widespread praise and promotion in mainstream health spaces, equivalent health benefits in traditional food philosophies are overlooked or dismissed. This pattern creates a harmful hierarchy where certain cultural foods are celebrated while others are stigmatized, regardless of nutritional value. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/fd08dffa-0ad6-4203-a142-7888b61cc0b5/Research+-+Phase+1_+Research.jpg Nourishing Roots - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/4b411a40-276e-464b-a5f8-de6ca50880d0/Survey+posters_MU.png Nourishing Roots - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/0db6d02d-abca-4f03-94ae-97ff054d4c29/Screenshot+2025-03-09+at+11.42.30+AM.png Nourishing Roots - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/a355c956-cc26-4b59-bbfc-6282632db3d6/Screenshot+2025-03-09+at+11.26.12+AM.png Nourishing Roots - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/af2b78ff-5ef5-4b9a-aa3c-3f3162d88c5b/Screenshot+2025-03-10+at+12.18.06+PM.png Nourishing Roots - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1741625590040-RKQR9B8QR4A0CQJXVX58/Screenshot+2025-03-10+at+12.51.45+PM.png Nourishing Roots https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1741625599849-KW3T06DG5OGE24PC88VF/Healing+-+Frame+1.jpg Nourishing Roots https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1741625589981-W9MWG5CWO8BL3FT2DEV6/Screenshot+2025-03-10+at+12.52.00+PM.png Nourishing Roots https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1741625921392-D830PDY3XHTNY239CRP7/VisualizingHealing_FW2023_Final_.jpg Nourishing Roots https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1741625929977-B16RG6Y7C4HZAFVWLYYK/VisualizingHealing_FW2023_Final_2.jpg Nourishing Roots https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1741625935476-VLCP9AZNHDRUE50AZTZP/VisualizingHealing_FW2023_Final_3.jpg Nourishing Roots https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1747113636158-6KCOPC6905VLSRY95621/VisualizingHealing_FW2023_Final_.jpg Nourishing Roots https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1747113365363-IFPG7EYJHKJCK2Y071HJ/VisualizingHealing_FW2023_Final_2.jpg Nourishing Roots https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1747113369574-FHTPEJH9H575W2Z0GYBV/VisualizingHealing_FW2023_Final_3.jpg Nourishing Roots https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/ea0f01a3-d728-47ab-9902-358ad35bc86e/Research+-+Phase+1_+Research+%282%29.jpg Nourishing Roots - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/378b1872-ad1e-4e42-a00c-135bf855b386/Screenshot+2025-03-10+at+1.08.20+PM.png Nourishing Roots - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/dd275268-daae-4532-bce7-3531ff704c18/%E2%80%8EHMW.%E2%80%8E001.png Nourishing Roots - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/e638d905-1c8c-4f9d-8412-ec35ae02485c/Screenshot+2025-03-10+at+2.09.25+PM.png Nourishing Roots - Make it stand out CONCEPT EXPLORATION I brainstormed and mind-mapped various concepts based on key community needs: Visual food guides inspired by RDN interviews highlighting the effectiveness of visual tools; Storytelling tools to capture and preserve food memories and traditions; Communal spaces for celebrating and sharing cultural food heritage. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/152c6f2e-d6b0-4bf7-94e1-e0f993bd774f/Screenshot+2025-03-10+at+2.06.35+PM.png Nourishing Roots - Make it stand out COMPARATIVE ANALYSIS To inform the development of a culturally-relevant food guide, I conducted a comparative analysis of visual food guides used by government health departments worldwide, examining their structure, cultural relevance, and effectiveness. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/76da5bb3-665e-46c7-853d-0d812bef73ec/IMG_7610.png Nourishing Roots - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/d57d6e42-9024-4859-b05f-b26ec70d9b17/IMG_7630.png Nourishing Roots - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/47c8bbf1-9e16-4b9b-848c-79a972705c07/IMG_7614.png Nourishing Roots - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/bccde2f3-2fb1-43b8-a0b4-ad8d81bbdb92/IMG_8260.png Nourishing Roots - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1741636600917-XQ9WKENY7Y6GN2594DFY/IMG_8269+2.png Nourishing Roots https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1741636601586-Z4M45W0AUUHNRGFI9FHA/IMG_8281.png Nourishing Roots https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1741636616693-1D8THBPQNE7LUYKTS024/IMG_8277.png Nourishing Roots https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1741636620526-4HMQ43HIBPXJUSZO6DMA/IMG_8275.png Nourishing Roots https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1741636627219-CU3K5ADXW110GR129EZX/IMG_8290.png Nourishing Roots https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/543a7a56-026a-4ead-b2ab-59d75d37af7f/activity+1.jpg Nourishing Roots - Make it stand out ACTIVITY 1: HEALING Goal: to spotlight Chinese food heritage and its power to heal and strengthen communities Participants explored diverse visual nutrition guides from around the world to inform the development of a culturally relevant guide for Chinese diaspora communities. In groups, they annotated laminated food guides with dry-erase markers, discussing effective elements, missing aspects, and cultural representation. After critique, each group designed their ideal Chinese food guides, incorporating insights from their discussions and prioritizing cultural relevance, accessibility, and nutritional guidance. Teams designed rough concepts for ideal Chinese-attuned food guides Key feedback emphasized the need for TCM principles https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/cc28af43-1b8c-40fe-b12e-c9f417a68f83/IMG_8295+2.png Nourishing Roots - Make it stand out ACTIVITY 2: CELEBRATING Goal: to spotlight Chinese food heritage and its power to heal and strengthen communities Participants selected significant Chinese dishes with healing properties, then documented personal stories and memories using templates. They explored how these dishes provided physical and emotional nourishment while connecting them to their cultural roots. After sharing their stories, the group collaborated on designing a community platform section to showcase these healing dishes, considering content types, organization, and interactive features. Stories revealed emotional connections and cultural significance of traditional foods Group envisioned how to structure a community platform to showcase these stories https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/f2e2009d-97c9-4c0b-bd83-19a518c5d792/IMG_8356+2.png Nourishing Roots - Make it stand out ACTIVITY 3: PRESERVING Goal: to preserve Chinese food heritage through sparking meaningful conversations and capturing precious food wisdom Participants engaged with a card game concept designed to preserve Chinese food heritage by sparking meaningful intergenerational conversations. After learning about the game's purpose—uncovering cherished recipes, traditions, and family food knowledge—small groups tested question prompts while sharing their own family food stories. They reflected on the memories and emotions evoked, providing feedback to refine the game and ensure it resonated with their cultural experiences and needs. Feedback helped refine questions to better resonate with cultural experiences Discussion revealed the power of guided conversation in uncovering food traditions https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/271a7d70-d1c7-4a8e-ac93-c3d13ba8513c/NR_Mac_MU.png Nourishing Roots - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/295bd926-8561-4596-8b38-fbc0dcf8ad19/intervention.png Nourishing Roots - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/e65c6d30-656a-447e-9f60-38e490a5f93d/intervention_1.png Nourishing Roots - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/7dcc4651-8628-489d-a554-92a91770cf27/intervention_2.png Nourishing Roots - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/5f163f23-0a7d-40b5-9c21-b485f8e4a66e/intervention_3.png Nourishing Roots - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/73bdd7e7-bb6e-4b85-ad6c-76d5bdb6c561/SR_Deck_RED.png Nourishing Roots - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/ac53ae43-fffe-4b6d-afec-72d56c256770/ToC.jpg Nourishing Roots - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/fc114019-4e43-4a22-a0bd-d35cce54d2eb/Screenshot+2025-03-11+at+12.55.32+PM.png Nourishing Roots - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/9ec068c9-3da3-412f-aa7a-b7c55a695af9/end.png Nourishing Roots - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.jennylau.org/one-girl-inc daily 0.75 2025-12-25 https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/bf88a726-fad4-4e62-a388-160d02278cba/One_Girl_24_Large-3+%281%29.jpg One Girl, Inc. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/302c8f96-064e-49d7-8fd4-4ef3431f5578/ONEGIRL_23_Large-141+%282%29.jpg One Girl, Inc. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/7f9ebb94-5754-44e8-a66b-912ac74c5057/Landing+page.png One Girl, Inc. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/4c1d7bf6-9469-4117-a322-4ff63b1305eb/Old+mission+statement.png One Girl, Inc. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/d7a1b148-f697-4a2e-9c25-3b8e3a13fd82/Untitled+design+%286%29.png One Girl, Inc. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/5c1c9c78-6b10-4ea6-be90-ac803d9f06c9/Screenshot+2025-04-07+at+6.28.48+PM.png One Girl, Inc. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/2ebf5724-8783-42b5-b8ed-0e6096198c9a/Screenshot+2025-03-16+at+7.45.08+PM.png One Girl, Inc. - Make it stand out The headlines were clustered into these thematic groups on the Miro board, creating a visual representation of their aspirational priorities. This clustering exercise revealed that while their programming was currently local, their vision extended globally—an important insight that would inform their vision statement language. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/d2203bd3-53b5-4ef6-98be-48e494621d82/Screenshot+2025-03-16+at+7.49.26+PM.png One Girl, Inc. - Make it stand out The transformational template received the most votes, revealing that the team conceptualized their work primarily in terms of the change they wanted to create in the world rather than organizational achievements. The winning draft read: "We envision a world where every woman embraces her unique potential, enabling them to thrive in all aspects of life and ultimately inspire positive change across communities." https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/3781c8bc-84ee-4aba-a0e5-5de1fc1c00fd/Screenshot+2025-03-16+at+8.00.56+PM.png One Girl, Inc. - Make it stand out Community - We believe in the value of healthy, lasting, and supportive networks where women uplift each other, share experiences, and collaborate for mutual growth. Empowerment - We foster self-reliance and confidence, equipping women with the tools to take charge of their lives and make impactful decisions. Conscious Leadership - We are passionate about cultivating mindful, authentic leaders who lead by example and inspire positive change in their spheres of influence. Compassion - We approach our work and relationships with empathy, kindness, and understanding, recognizing the shared humanity in all individuals and striving to make a positive difference in their lives. Curiosity - We cultivate a spirit of continuous personal development and growth, encouraging our members to embrace new challenges, seek diverse perspectives, and expand their knowledge and capabilities throughout their lives. Intentionality – We act with clear intention and meaningful purpose, ensuring that our initiatives and interactions are aligned with our mission and values. Diversity – We celebrate and seek out diverse perspectives, experiences, and backgrounds, recognizing that our differences strengthen our community and enrich our understanding. We're committed to creating an inclusive environment where every voice is valued and every individual can thrive. Joy – We infuse joy and warmth into every aspect of our work, recognizing that a sense of playfulness and humor are powerful catalysts for growth and transformation. We believe that joy is both a right and a tool—by creating spaces for genuine happiness and celebration, we empower our community to embrace life's journey with positivity and openness. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1742172634604-GHUB5KIQ9W6G4AWQPKEJ/Screenshot+2025-03-16+at+8.47.24+PM.png One Girl, Inc. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/1742172634543-GRT1IHBNV7QEMECWTTV7/Screenshot+2025-03-16+at+8.48.03+PM.png One Girl, Inc. http://www.jennylau.org/hbo-max-all daily 0.75 2025-12-25 http://www.jennylau.org/wic-24 daily 0.75 2025-12-25 https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/f5b8dc4c-c2a6-4755-abbb-da9fe477d059/Poster_MU.png Women in Charge '24 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/2b405074-bb54-420c-aa57-436e896824c6/Launch+Posts.png Women in Charge '24 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/92dee44a-0a4d-4409-86f6-1c09d4014738/Panelists.png Women in Charge '24 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/bfff843b-6e1a-43f9-a392-a7b0d2ebc08e/Guests.png Women in Charge '24 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/f71818ef-ed39-4d12-a51d-2e116c6cee26/One_Girl_24_Large_Batch2-16.jpg Women in Charge '24 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/a97ae847-16b7-4461-85ef-0e1303e9a946/One_Girl_24_Large-3+%282%29.jpg Women in Charge '24 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/6924bb41-6f19-4395-8917-78953dbdcb9d/Stickers.png Women in Charge '24 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/3ca2f432-bf99-4e24-8dc0-b87d9665a6c2/One_Girl_24_Large-4.jpg Women in Charge '24 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/95dfee95-0f6f-48cc-adea-99a99d7a20ab/One_Girl_24_Large-46+%281%29.jpg Women in Charge '24 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/576cd6bce58c62f9837ab4ec/c21bfdf3-bf7d-41c7-bc9e-6eb2b31a8246/Banner_Subway_hztl.png Women in Charge '24 - 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